CONCEPTUAL CONTRASTS IN DESIGN
Architecture is done by talking things, mostly concepts, related to the act of designing industrial products in various disciplines like fashion. There are some historical, metaphysical, religious concepts, or concepts with no reason.
Conceptual Contrasts occur when an exalted concept is put against a concept which is usually given a negative meaning or vice versa. This can be seen in the oldest known opposition of man and woman. Eaglaton (2004) defines this situation as “there is no period in history when half of the humanity is nor insulted or treated as defective or inferior”. Similarly, Sorkin (1991) states the stuation in beautiful and ugly as “ugly is the name given to the new by the coward”.
It is certain that these conceptual contrasts connate be thought as the mathematical equations in design. Yet, the oppositions of different-similar, beautiful-ugly, man-woman are in design and they are the parts of equation making design meaningful, and they complete each other. The point under discussion is to understand the beautiful in the contrast of beautiful and ugly, and its need of the ugly to reveal its existence. In the same way, there is a need for the similar to understand the different, and disaster which creates shelter to have a shelter.
For that reason, though they complete each other, the design approaches which define the similar as ordinary and the different as everything that is good are defined as “disaster” in this paper. Thus, it is aimed to study the design over concepts with a different point of view presented only with conceptual contrasts. In this way, after the evaluation Archiprix Student Projects, the concepts which are negatively referred in conceptual contrasts are to be recovered from the images attributed.
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