WAYFINDING IN THE CITY

The concept of wayfinding in the city explores the whole field of information interpretation in the complex context of communicational messages. Wayfinding can be defined as the orderly structuring of information required to enable people comfortably and successfully access to an environment. Wayfinding system provides an effective method to communicate environmental information to specific user when designed in an aesthetic appropriate to the surrounding. The goal of the research is to investigate a comprehensive public signage and digital information of wayfinding system to make it easy for users to travel around and find destinations throughout the physical or virtual city. Because wayfinding design is not only confined to signage, it can’t be solved problems by adding more sign. It is an umbrella strategy for deal with information requirement of an area and incorporates many different design fields. My research explores a range of separate questions in the application of communication design to the urban environment.

• What are the individual characteristics of a city?
• What are the needs of the users? What is already known about the consumer?
• How can designers achieve a balance between giving valuable information to people concerning a city and avoiding information overload?
• What new approaches to giving information can be developed? What can we learn from previous techniques used for information delivery?
  

The system of information and the formulation of design strategy are therefore vitally concerned with the study of how people understand and use information and the use of design as a branding strategy to add value and tangibility to diffuse and diverse cultural experiences.